Your listing analytics show how often parents see your listing, how often they click, and how those numbers compare over time. They live on each listing's edit page in your provider dashboard and refresh regularly.

This article explains what each number means, what to expect from them, and how to use them to evaluate your listing.

What you see

Each listing shows three numbers for the last 30 days:

What to expect

Numbers vary listing to listing based on category, location, and how many other listings are in the same space. A few benchmarks to set expectations:

• CTR of 2-6% is normal and healthy. This range matches what paid search ads achieve in the kids' activities space. A listing consistently above 6% is performing exceptionally well.
• Impressions depend on demand in your category. A listing in a high-search category (summer camps, swim lessons) will see many more impressions than one in a niche category. Both can succeed -- the right comparison is your own listing month over month, not your listing against someone else's.
• Clicks are the number that matters most. Impressions show that parents are seeing your listing; clicks show they are acting on it. A listing with fewer impressions but a higher CTR is often more valuable than one with high impressions and low CTR.

If your listing is new, give it 30-60 days to develop a baseline before drawing conclusions. Search behavior is seasonal, and a single slow week is not a trend.

How to use them

Analytics are most useful when you treat them as a feedback loop on your listing, not a scoreboard. A few practical patterns:

• High impressions, low CTR. Parents are seeing your listing but not clicking. The most likely causes are the title, the photo, or the price. Try refreshing one at a time and watch for changes over the next 30 days.
• Low impressions across the board. Demand in your category may be low in your area, your category may be narrower than the search terms parents use, or your listing may be missing details that help it surface (location, age range, dates). Check that your listing has a photo, a clear title, and accurate location data.
• Strong CTR, no registrations on your end. Parents are clicking through but not completing. The handoff from Enrichment.kids to your website or registration system is where to look -- the page they land on, the registration flow, the price relative to what they expected.

What clicks do not tell you

If your listing sends clicks to your own website, Enrichment.kids cannot see what happens after the click. We do not know whether the parent registered, what they paid, or whether they came back later through a different path. That data lives in your own analytics.

To track registrations from Enrichment.kids on your end, look for traffic tagged with utm_source=enrichmentkids in your website analytics. Most analytics platforms (Google Analytics, your CMS, your registration software) will show this as a distinct traffic source.

Listings sold on Enrichment.kids do not have this gap -- registrations happen on Enrichment.kids and are visible in your rosters and Sales report.

FAQ

Why do some impressions not lead to clicks?

An impression means a parent saw your listing in search results or in a sidebar recommendation. It does not mean they were looking specifically for what you offer -- they may have been browsing, comparing, or searching for something adjacent. Most search impressions across all platforms do not result in clicks. A CTR of 3-5% is considered healthy.

Why are my numbers different from another listing in my organization?

Each listing is tracked separately. A listing's performance depends on its category, location, photo, title, price, and how many other listings compete in the same search results. Two listings from the same organization can perform very differently for any of these reasons.

Can I see analytics for a period other than 30 days?

The listing edit page shows the last 30 days at this time. A longer-range view with month-over-month comparisons is on the roadmap.

What counts as a sidebar recommendation?

Sidebar recommendations are the related-listing suggestions parents see while viewing another listing's page. If your listing appears in that sidebar, it counts as an impression. Sidebar placement is automatic, based on category and location relevance.

My clicks are low - should I change my listing?

Before changing anything, give your listing at least 30 days of data. After that, the highest-leverage changes are usually the photo and the title, in that order. A clear, well-lit photo of children engaged in your program typically moves CTR more than any other change. See How to Create a Promoted Listing for guidance on photo and title best practices.

Do analytics count my own visits to my listing?

Yes. Analytics filter out traffic from known bots but not traffic from real people - including you.