Your listing analytics show how often parents see your listing, how often they click, and how those numbers compare over time. They live on each listing's edit page in your provider dashboard and refresh regularly.
This article explains what each number means, what to expect from them, and how to use them to evaluate your listing.
Each listing shows three numbers for the last 30 days:
| Metric | What it means |
|---|---|
| Impressions | The number of times your listing was shown to a parent - either in search results or in the sidebar recommendations on related pages. |
| Clicks | The number of times a parent clicked through from your listing. For promoted listings, this counts clicks to your website. For listings sold through Enrichment.kids, this counts clicks into your listing's full page. |
| CTR (Click-Through Rate) | The percentage of impressions that resulted in a click. Calculated as clicks divided by impressions. |
Some listings also show a line about AI assistants. See AI assistant visibility below.
Underneath the three numbers, some listings show a sentence like this:
Your listing was shown to AI assistants (ChatGPT, Claude, etc.) 214 times
AI assistants are chat tools that people use instead of a search engine. A parent types a question in plain language -- "what are the best summer art camps in Walnut Creek for a 7 year old?" -- and the assistant answers in a sentence or two instead of returning a page of blue links. ChatGPT and Claude are the two most widely used; there are several others.
To answer a question like that, the assistant has to go read pages on the open web while the parent waits. When your listing is one of the pages it reads, that is what this number counts.
It counts the times an AI assistant pulled up your listing in the last 30 days while answering someone's question. That happens two ways, and both are included in the same total:
The second way is possible because parents can connect Enrichment.kids to an assistant and search our listings from inside the chat. See What You Can Do with Claude and Enrichment.kids.
It does not count the automated crawlers that read the web in bulk to build search indexes or train AI models. Those visits are not a person asking a question, so they are left out. Only visits driven by someone in a live conversation are counted.
It also does not tell you what the assistant said about your listing, whether the parent followed up, or whether they registered. We can see that your listing was read; we cannot see the conversation around it.
Numbers vary listing to listing based on category, location, and how many other listings are in the same space. A few benchmarks to set expectations:
If your listing is new, give it 30-60 days to develop a baseline before drawing conclusions. Search behavior is seasonal, and a single slow week is not a trend.
Analytics are most useful when you treat them as a feedback loop on your listing, not a scoreboard. A few practical patterns:
If your listing sends clicks to your own website, Enrichment.kids cannot see what happens after the click. We do not know whether the parent registered, what they paid, or whether they came back later through a different path. That data lives in your own analytics.
To track registrations from Enrichment.kids on your end, look for traffic tagged with utm_source=enrichmentkids in your website analytics. Most analytics platforms (Google Analytics, your CMS, your registration software) will show this as a distinct traffic source.
Listings sold on Enrichment.kids do not have this gap -- registrations happen on Enrichment.kids and are visible in your rosters and Sales report.
An impression means a parent saw your listing in search results or in a sidebar recommendation. It does not mean they were looking specifically for what you offer -- they may have been browsing, comparing, or searching for something adjacent. Most search impressions across all platforms do not result in clicks. A CTR of 3-5% is considered healthy.
The line appears only when the 30-day count is above 50. If your listing has not reached that, nothing is shown. The line can also come and go month to month as the count moves across that threshold.
No. Impressions count parents seeing your listing on Enrichment.kids. The AI number is counted separately and does not affect Impressions, Clicks, or CTR.
Each listing is tracked separately. A listing's performance depends on its category, location, photo, title, price, and how many other listings compete in the same search results. Two listings from the same organization can perform very differently for any of these reasons.
The listing edit page shows the last 30 days at this time. A longer-range view with month-over-month comparisons is on the roadmap.
Sidebar recommendations are the related-listing suggestions parents see while viewing another listing's page. If your listing appears in that sidebar, it counts as an impression. Sidebar placement is automatic, based on category and location relevance.
Before changing anything, give your listing at least 30 days of data. After that, the highest-leverage changes are usually the photo and the title, in that order. A clear, well-lit photo of children engaged in your program typically moves CTR more than any other change. See How to Create a Promoted Listing for guidance on photo and title best practices.
Yes. Analytics filter out traffic from known bots but not traffic from real people - including you.